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CALSCALE:GREGORIAN
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TZID:America/Chicago
BEGIN:DAYLIGHT
DTSTART:20260308T030000
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TZOFFSETTO:-0500
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
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DTSTART:20251102T010000
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BEGIN:VEVENT
DTSTAMP;TZID=America/Chicago:20260407T114411
UID:218253@calendar.wisc.edu
DTSTART;TZID=America/Chicago:20260211T120500
DTEND;TZID=America/Chicago:20260211T125500
DESCRIPTION:Speaker: Bret Shaw– Professor\, Department of Life Sciences C
 ommunication\,  UW-Madison. Professor Bret Shaw will share results from a 
 USDA-funded study aimed at helping farmers' markets nationwide grow their 
 attendance and impact. Using a national survey and social media message te
 sting\, the research team identified proven strategies to better reach and
  serve diverse communities. This talk will provide key findings and highli
 ght a new communication toolkit designed to help farmers' markets thrive a
 s essential parts of local food systems. This talk is open to the public.\
 n\nCONTACT: cnalley@wisc.edu\n\nURL: https://lsc.wisc.edu/2026/01/27/lsc-a
 nnounces-2026-science-communication-colloquium-speaker-lineup-from-ai-and-
 science-reporting-to-boosting-farmers-markets/
LOCATION:1420 Microbial Sciences
SUMMARY:Data-driven Messaging Strategies to Grow the Farmers' Market Custom
 er Base
URL;VALUE=URI:https://lsc.wisc.edu/2026/01/27/lsc-announces-2026-science-co
 mmunication-colloquium-speaker-lineup-from-ai-and-science-reporting-to-boo
 sting-farmers-markets/
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